Infused with natural ingredients, this light hold, moisture-rich men’s styling cream softens and smooths hair while providing frizz-free definition with a low-shine finish. Ideal for short to medium men’s hairstyles, this lightweight formula is great for creating messy bed head or tousled looks. Baxter of California pomades can be mixed and matched to achieve a multitude of hair styles.
Esquire Grooming Award for Best Styling Product
Put a fingernail-sized amount into the palm of your hand and rub palms together to warm and emulsify the pomade.
Apply evenly throughout damp or dry hair with fingertips.
Apply product to wet hair for a wet-look finish, or to dry hair for a more natural look with less definition.